May 18th, 2010 by Jake W Hayes
Most people spend all their time trying to make themselves needed. This trend seems to increase every time there is a downturn in the economy. It is a quest for security and safety that drives employees to try and carve out niche tasks and programs in their corporation. Small Business Owners attempt to lock their clients into needed tasks. Rather than spending their time enhancing their clients businesses, they hamper their clients business in an attempt to secure a permanent customer.
As a business owner, practice not being needed for a change. Support your clients on a path of enabling them to go beyond needing you. People who are needed are too easily replaced. It may seem counter-intuitive to help your client outgrow your services, but in helping them grow, you will grow. Your best clients, those who you enjoy working with the most, are outgrowing you already. If you want more of the best clients you need to create them by helping them outgrow you. It is only then that you can transform your business from one that is needed to one that is indispensable.
What can you do today to not be needed?
Tags: Best Practices, Client-First Mentality, Standing Out
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Jan 11th, 2010 by Jake W Hayes
I recently had the chance to take a week off and go on a cruise. I was ready to escape the January temperatures and enjoy some Caribbean sun. Little did I realize that we were about to experience record cold in the Bahamas and Key West. You probably saw the news reports about sea life in jeopardy and the impact to regions of the country not accustom to near freezing. On our return trip we actually heard a national newscaster say “I feel bad for anyone who decided to go to Key West this week for vacation.” Don’t get me wrong, it was a phenomenal trip. I enjoyed every minute of it and hope to be able to go again sometime.
What I found interesting was watching the two distinct reactions to the weather. One reaction was to get angry, while the other reaction was to resolve to enjoy what we had. While the weather was understandably disappointing, and high winds forced us to forgo one of the island stops we had planned. I was amazed to see people walking around the ship pouting about how bad we had it. Here we were on a floating paradise, surrounded by people whose entire job was to wait on us and rather than enjoying what we had, some spent the day in their room watching TV. Rather than enjoy the enviable pleasures they had, they spent their time focused on those they had missed.
It made me think about being a business owner. How easy it is to look back at 2009 and give into the media hype seeing only the bad. I’ll admit, I would have liked 2009 to have brought more growth, but the economy is only a small part of the story. I am a business owner. That alone is a privilege that many will never experience. I get to work with other business owners. Every day, every meeting, I get a chance to share in the eternal optimism that is behind every startup. I am surrounded by giants. At no other time in history have the truly great individuals literally been accessible to each and every one of us. I have a wonderful wife and family. On those days in every business owners life, when you wonder why we chose the road less traveled by, that is when my family reminds me that they believe in me, that they see my vision, that they understand.
As we look forward to 2010, let us remember that it is up to us to choose our own outlook on every day.
Tags: Optimism, Small Business, Success
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Nov 29th, 2009 by Jake W Hayes

One of my favorite Abbott and Costello routines is from an episode of their TV show called The Army Story. In it, Bud Abbot is trying to cheat the perpetually juvenile Lou Costello in a game of craps. Lou admits to never having played the game before and Bud explains the game as they go along. As Lou keeps winning, Bud begins changing the rules. By the end, Bud falls afoul of his own modified rules and Lou ends up winning all the money.
As a business owner, this skit sounds all too familiar. We have all been in this situation before, especially in the early years of business. Either we get lured in with false flattery and kindness or we are forced to deal with an established competitor or business bureaucracy. Soon we find out that they are changing the rules to protect their position. As discouraging as this can be, how you react will determine whether you come out on top.
Here are a few things to remember next time you find yourself in a game where the rules keep changing:
- If you know that someone is trying to cheat you, one thing is certain, they have already underestimated you. Nobody cheats unless they are sure that they will get away with it. They never expected you would figure it out, but you have. This provides you with a unique advantage. Take a step back and consider how you can use this advantage to win. Most people who change the rules do so because they feel threatened. They are cheating because they do not want you to realize that you already have the upper hand.
- The Law of Unintended Consequences. People who are desperate enough to change the rules rarely take the time to consider the full consequences of those changes. Take notes, get the new rules in writing, pay attention. Before long they will get caught by their own rules. It is inevitable.
- Karma. My friend Daniel Waldschmidt, author of The DEW View, often talks about investing in Karma. What goes around truly does come back around. Take some extra time to invest in your good Karma. Your opponent will reap their bad Karma and there is nothing you have to do to make it happen. The true irony of Karma is that the consequences of our bad Karma are usually received from our own hand.
- “A Sad Little King of a Sad Little Hill” – River (Firefly). Your opponent is trying to stay in the lead by blocking you rather than outrunning you. In nearly every situation where I have found myself the supposed victim of changing rules, I end up feeling sorry for my opponent. As an entrepreneur I cannot imagine anything more painful than realizing that you are at the pinnacle of your career, that you are as far as you will ever get. It is the curse of bureaucrats and middle managers. Trying to defend what little illusion of power they have. Trying to justify their own existence. Trying to impress people of power who will never see them as significant. Truly, they are “a sad little king of a sad little hill.”
- My Grandfather, who stormed the beaches of Normandy, once told me that no one who cheated at cards survived D-Day. You are not the only person that your opponent is trying to cheat. Rest assured, there are plenty of other people out there just waiting for the perfect opportunity for revenge. Make sure you are not one of them; revenge often destroys both parties involved.
Next time you find yourself in a game with changing rules, decide that you will come out the winner. It will take a little discipline not to react out of anger or desperation, but it will be worth it. There is nothing more satisfying than taking the high road and winning because you have the moral character to succeed.
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