Most people spend all their time trying to make themselves needed. This trend seems to increase every time there is a downturn in the economy. It is a quest for security and safety that drives employees to try and carve out niche tasks and programs in their corporation. Small Business Owners attempt to lock their clients into needed tasks. Rather than spending their time enhancing their clients businesses, they hamper their clients business in an attempt to secure a permanent customer.
As a business owner, practice not being needed for a change. Support your clients on a path of enabling them to go beyond needing you. People who are needed are too easily replaced. It may seem counter-intuitive to help your client outgrow your services, but in helping them grow, you will grow. Your best clients, those who you enjoy working with the most, are outgrowing you already. If you want more of the best clients you need to create them by helping them outgrow you. It is only then that you can transform your business from one that is needed to one that is indispensable.
What can you do today to not be needed?
